How we document campaigns

Every result we publish follows the same structure, so you can judge it for yourself. Client case studies will appear here when they are real and verified.

Last updated

No client case studies are published yet. We publish results only when they are real and verified, so until then this page shows the framework every case study will follow.

Our campaign framework

Every case study we publish follows this structure. This is a framework, not a client result.

Client / Industry

Who the client is and what they sell.

Challenge

The problem we were asked to solve.

Starting Point

Where search visibility stood before we began, with real numbers.

Strategy

The plan and why we chose it.

Execution

What was actually done, step by step.

Outcome

What changed and over what period, with the data to check it.

Key Learnings

What worked, what did not and what we would do differently.

Services Used

Which of our services were used.

How we audit a site

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